We’re very excited about the new MRAID standard (MRAID stands for Mobile Rich Media Ad Interface Definitions) from the IAB. It’s great to see the mobile advertising industry leading the way and showing how the adoption of open standards can benefit everyone.
We’re early adopters of the MRAID standard. In fact, our new expandable creatives use MRAID to enable ads which expand to fill the screen, allowing the user to have a much deeper experience. Expandable ads run great in publisher SDKs which support the MRAID standard, such as MoPub.
But we don’t want to limit creatives to just mobile applications. We’re very excited to announce that TapEngage ad tags on the mobile web now include a full implementation of version 1.0 of the MRAID specification. That means the same expandable creatives work the same within apps as well as mobile web sites.
We’re looking forward to bringing even more exciting creatives to mobile website and applications so keep watching this blog. And if you want to get started using MRAID ads on the web, contact our team.