We started TapEngage because we’re really excited about the potential for new mobile technologies to change the face of commerce and computing. As we built TapEngage, we were fortunate enough to collaborate with a wide set of partners doing amazing things in the industry, which further fueled our excitement. However, sometimes you find a company that is making such an incredible impact, you can’t help but want to join forces.
Today, we are thrilled to announce that TapEngage has been acquired by Dropbox. We’re still working with the Dropbox team to determine next steps for TapEngage, but we wanted to give our clients and partners the update. We owe a debt of gratitude to our partners, investors, and friends —we couldn’t have done it without your support!
We’re more excited than ever about the mobile space and can’t wait to show you the things we’ll be working on at Dropbox.
Matt and Sean
We’re very excited about the new MRAID standard (MRAID stands for Mobile Rich Media Ad Interface Definitions) from the IAB. It’s great to see the mobile advertising industry leading the way and showing how the adoption of open standards can benefit everyone.
We’re early adopters of the MRAID standard. In fact, our new expandable creatives use MRAID to enable ads which expand to fill the screen, allowing the user to have a much deeper experience. Expandable ads run great in publisher SDKs which support the MRAID standard, such as MoPub.
But we don’t want to limit creatives to just mobile applications. We’re very excited to announce that TapEngage ad tags on the mobile web now include a full implementation of version 1.0 of the MRAID specification. That means the same expandable creatives work the same within apps as well as mobile web sites.
We’re looking forward to bringing even more exciting creatives to mobile website and applications so keep watching this blog. And if you want to get started using MRAID ads on the web, contact our team.
At TapEngage, we spend a lot of time working with publishers who have both websites and apps. Many of their users don’t realize that an app is available and so publishers create fullscreen popup ads on their websites that drive viewers to “Download the app”.
Unfortunately, there’s no standard way to create these interstitials ads, each publisher has their own custom solution and many of the solutions are sadly, broken. This is not surprising, look at all the things a solution has to handle:
- Both orientations as well as changing orientations
- Different screen sizes and resolutions
- Properly switching between the zoom level of the underlying content and the interstitial
- User scrolling interactions
- Tracking users so they aren’t shown the ad too often
These ads tend to feel heavy weight and clunky, and make for ads that aren’t very effective.
To help solve the problem, we’re announcing the release of our interstitial library as a separate open-source script that publishers can use to serve interstitials in a uniform way. The initial release supports all versions of the iPad but we will soon offer support for other tablets as well as mobile phones.
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- Matt and Sean